Parks Project + RockPorch Connect
A passion-driven partnership
Parks Project wanted to increase awareness, and promote its products and purpose to new audiences in an authentic way.
As an existing RockPorch affiliate partner, the brand and its marketing agency trusted the RockPorch Connect team to kick their first campaign off with a bang.
Tapping into our team’s expertise, we built the ideal strategy for Parks Project’s first Creator campaign, managing the process end-to-end to make it as seamless and effective as possible.
Parks Project is an outdoor apparel brand with a purpose rooted in preserving our National Parks. With the slogan “Leave It Better Than You Found It,™” Parks Project is dedicated to protecting and preserving parklands by educating, advocating, volunteering, and activating park supporters to get involved in conservation.
As an existing RockPorch affiliate partner, Parks Project and its marketing agency trusted RockPorch to kick their first Creator campaign off with a bang!
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ROCKPORCH DELIVERS MAXIMUM VALUE
“RockPorch’s expertise in Creator selection resulted in impactful, tailored content that significantly boosted brand awareness and engagement.
It’s evident that RockPorch prioritizes delivering maximum value to the brands they partner with. Our client was thrilled with the outstanding results.”
– Parks Project Affiliate Agency Rep
Everything with Intention
The RockPorch team of experts worked with Parks Project to understand the goals and objectives for the campaign. We designed a Creator marketing strategy that would exceed those goals, and paired them with a group of perfect-match, pre-vetted Creators to represent the brand.
Vast Network for Authentic Alignment
We leveraged our existing relationships with the thousands of passion-driven Creators in the RockPorch community. We pre-vet every Creator and get to know them backwards and forwards. Ensuring perfect-fit matches to represent the Parks Project brand.
Genuine Product and Partner Connections
Each Creator chose the Parks Project product they wanted to promote. So not only did we end up with a vast collection of unique and varied product designs in our content, our Creators’ authentic enthusiasm and excitement for the product shone through even stronger.
Proven Processes for Brag-Worthy Outcomes
Parks Project and its affiliate agency relied on RockPorch’s proven process… called S.P.A.R.K. … and our team of brand campaign experts to manage the campaign in its entirety. Ensuring maximum efficiency for the project, and guaranteed results.
CONTENT FORMATS
RockPorch Creators over-delivered with maximum results
Our Creators provided a variety of Instagram Reels, Stories, and Posts for the campaign. Instagram was chosen as our primary testing platform for Parks Projects’ first campaign for several reasons:
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Passion-Powered Creators
%14+
Engagement Rate
77
Pieces of Unique Content
Campaign Highlights
UGC and Imagery for Brand
Our RockPorch Creators lit up Instagram with captivating content featuring Parks Project’s beautiful and unique fleeces. Providing Parks Project with tons of unique and authentic UGC and imagery to repurpose on its own channels.
High Engagement Rates
Our creators have developed real connections with their audiences, and have extremely devoted followers. As a result, our creators achieved an impressive engagement rate – 7.1x the industry standard.
Positive Sentiment
The partnerships between Parks Project and our Creators’ was well received by their followers. We saw ~54% positive sentiment across all community engagement. And abounding support from for Parks Projects’ brand ethos.
Emily Hamilton | @WanderfulEm
For the Parks Project campaign, she skillfully crafted stunning Reels footage, highlighting her ParksProject fleece amidst the picturesque fall foliage and turning leaves of the Colorado mountains.
Across all campaign content, her Instagram Reel received the highest volume of impressions.
Lauren Davis | @FoxAndPines
Lauren is an adventurous photographer who explores the world alongside her fox-like companion, Kota. Focusing on the tranquil allure of the Pacific Northwest’s forests and wilderness scenes, her captivating content effortlessly engages her audience to feel in the moment with her.
Her sponsored content blended in organically with the style that she already posts, highly visual and high quality.
We saw exceptional results from a bonus piece of content from @foxandpines.
Kendra Tustin | @KendraTustinAdventures
During this campaign, she was tasked with creating and posting a story series showcasing her ParksProject fleece. Her stories stood out with the highest swipe-up rate in the campaign, soaring well above the average rate.
Still Not Sure?
Read more case studies. So you can convince your boss it’s time to outsource Creator marketing to the experts.
RockPorch Helps Creators Make Highly-Engaging Content that Converts
RockPorch has an entire team dedicated to identifying best-fit Creators for our brand partners, and helping our Creators be more successful. So when you partner with RockPorch, you can rest easy knowing you’ll get more impressions and higher conversions than industry standards.
The no-brainer affiliate and campaign partner for passion-driven brands
A LOT OF BANG FOR YOU BUCK
“RockPorch prioritizes delivering maximum value to the brands they partner with, and our client was thrilled with the outstanding results.”
Greyden Hickle
Sr. Affiliate Manager, Accountable for Parks Project
Spark Passionate Growth with Creators you Love
Elevate your online + social presence, reach new audiences, and drive sales with the largest network of passion-powered Creators in the business.
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