How RockPorch helped a $3.76b National Retailer 9x Campaign ROI
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ROCKPORCH DELIVERS MAXIMUM VALUE
“Thank you for all the support around this campaign… we are very excited about the growth we saw with paid partners.”
– Affiliate Marketing Specialist, Performance Marketing, National Retailer
THE 3 CHALLENGES
Internal team stretched too thin, struggling to optimize their affiliate channels and hit GMV goals
Identifying and connecting with best-fit Creators takes too much time
Internal team has too much on their plates to execute campaign effectively
Quick turn-around times makes it too difficult to ensure success
THE SOLUTIONS
An all-hands-on-deck influencer campaign, outsourced to RockPorch’s experienced brand team and passion-powered Creators
01 | Mapping Out Media & Creative Strategies
The benefits of working with RockPorch were evident from the start. They swiftly translated the team’s objectives into concise and ready-to-use media and creative strategies.
They developed an overarching campaign theme to offer high-level messaging alignment across channels, while allowing their Creators the freedom to do what they do best – create highly relatable content that resonates with their specific communities.
02 | Finding Best-Fit Creators
Taking advantage of the company’s robust first-party affiliate activity data, RockPorch quickly identified a list of natural-fit potential Creators for the brand to review… Creators who already know, love, and talk about the brand consistently within their social communities, and who fit the campaigns’ target demographics.
Once final selections were approved, the RockPorch team initiated negotiations and finalized contracts with its Creators, and onboarded them to the campaign. Ensuring all guidelines were understood, requirements were met, and FTC compliance was in check.
03 | Seamlessly Managing Campaign from Start to Finish
The brand knew they were in good hands with RockPorch’s experienced Brand team on their side. At the kick-off call, RockPorch introduced its proven process (called S.P.A.R.K.) that ensures campaigns hit their mark, and go off without a hitch.
RockPorch provided a strategic media plan and concise timeline to ensure seamless campaign execution. The detailed campaign tracker they worked from made reviews, edits, and approvals a breeze (and kept everyone on the same page).
From creator sourcing and contract negotiations to content delivery and paid media placement, RockPorch managed the entire campaign from start to finish.
THE RESULTS
Sales, increased awareness, & peace of mind
Partnering with RockPorch showed the brand’s team the power of passion driven community.
Two weeks after the campaign wrapped, RockPorch presented a detailed report outlining key data points, Creator success stories, and insights they will use to optimize future Creator campaigns.
9X Campaign ROI
57%
Higher engagement rate than industry standard
1,416,051
Impressions
77%
More impressions than guaranteed
57,724
Visits to brand site from RockPorch Creators
$174,971
GMV + EMV Driven by Campaign Creators
Still Not Sure?
Read more case studies. So you can convince your boss it’s time to outsource Creator marketing to the experts.
RockPorch Helps Creators Make Highly-Engaging Content that Converts
RockPorch has an entire team dedicated to helping their Creators be more successful. So when the brand partnered with RockPorch for its Anniversary Sale campaign, the Creator partners were able to lean on RockPorch’s experts to optimize their content for engagement and conversion.
The no-brainer affiliate and campaign partner for passion-driven brands
A LOT OF BANG FOR YOUR BUCK
“RockPorch prioritizes delivering maximum value to the brands they partner with, and our client was thrilled with the outstanding results.”
Greyden Hickle
Sr. Affiliate Manager, Accountable for Parks Project
In-house Creator campaigns,
outsourced.
Reach out to RockPorch today to discover how our team of campaign experts and our passion-powered Creator community can help you grow your affiliate and Creator marketing strategies.
Fill out the form below and a member of our brand team will be in touch ASAP!